(YES) or (NO)
Unfortunately, NICHE businesses, like yours are really struggling these days to create a reliable flow of new NICHE Clients and finding it challenging to get more referrals. Worst of all, you know that awful feeling of hearing former clients’ went across town to a NICHE competitor’s company – when you never even knew that your client was dissatisfied.
If these are becoming common experiences for you, and if you’re smart enough to realize how important it is to do something to shift the tide in your company’s favor, keep reading.
You Don’t Have a Reliable Way to Get New NICHE Clients Whenever You Want.
Without a no-fail system for attracting new clients to your NICHE business, it’s a matter of time before your “feast or famine” client flow becomes more famine than feast. Providing excellent NICHE Client care is not enough to grow your NICHE business and keep your doors open. Even your most loyal long-term NICHE Clients may one day move away – and every NICHE business has some percentage of clients who are always changing companies.
That’s why it’s critical to have a reliable way to attract new NICHE Clients to your NICHE business. Without a way to get new NICHE Clients, it’s like you’ve got a slow leak in your company, and it’s just a matter of time before you no longer have enough clients to keep your NICHE business open.
A steady stream of new NICHE Clients is the lifeblood of any successful NICHE business. Without a surefire way to attract new NICHE Clients, it’s a matter of time before your NICHE company will be empty too often for your business to survive.
You Don’t Have a Hassle-Free Way of Engaging with Prospective Clients to Make Them Feel Yours Is the Only NICHE Business for Them.
Masters of the sales process understand that selling is about creating momentum. The goal is to get prospective NICHE Clients to take the journey from curiosity to finally becoming a loyal and long-term NICHE Client. Seldom do people make an appointment with a new NICHE company on an impulse.
They often need a little nurturing to get them to move from the point of first becoming aware of your NICHE business until the day they actually make and keep an appointment with you.
Even if you’re able to generate interest among potential NICHE Clients, that’s no guarantee you’ll ever find choosing your NICHE company. If you’re not helping them become convinced in their own hearts and minds that yours is the business they should be attached to, they’ll find another NICHE business nearby and become their new NICHE Client instead of yours.
If you can’t engage with your prospects, you are guaranteed to lose thousands of client dollars every year.
You’re Getting Less Traffic to Your Website than Your Competitor Gets.
It doesn’t matter that you’re the better NICHE. If your competitor is getting more website traffic (people actively looking for a new NICHE) he or she is also getting more new NICHE Clients than you are.
A wise farmer once said, “Don’t put all of your eggs in one basket.” Even if most of your new NICHE Clients come to you by word of mouth (and that’s always the best kind of new NICHE Client – one who knows, likes, and trusts one of your existing NICHE Clients and heard great things about your NICHE company from them), these days you must have a website that attracts high numbers of highly-targeted traffic.
It’s crucial to get all the website traffic you can in your local area because these are the people most likely to come to you and become lifelong, loyal clients, who tell their friends and neighbors how wonderful you are. But if your competitor is getting the lion’s share of all those people searching for a NICHE in your area, you will continue to fall further and further behind.
Insufficient website traffic is a serious problem that your competitors may already be welcoming new clients into their NICHE business who might have been yours.
Having a Low-Converting Website
You may not be making the most of the website traffic that manages to slip past your competitor’s site. It’s a fact – today’s website not only is your single most important advertising tool, but it also communicates who you are and what you do. But beyond this, it should also accomplish its primary job – to generate new NICHE Clients! Does your website do that? Are new NICHE Clients finding you through your website? Are they calling for an appointment or filling out the contact form because of what they saw on your site? If not, you’re losing money – and chances are, they are now your competitor’s new NICHE Client rather than coming to you.
A client’s first exposure to your NICHE business is your website. You will not get a single new NICHE Client who has not already looked at your website. Even if the client was referred by another client, they’ll still check out your website before calling you.
Research has shown that your website has only five seconds to grab visitors’ attention before they move on to the next site. They must be able to clearly determine what you’re trying to communicate and how to navigate quickly to relevant information. Attention-grabbing graphics and clear, action-oriented text are critical to your website doing its job – generating new NICHE Clients!
Not having a high-converting website can mean losing hundreds of potential NICHE Clients. When new clients end up going to another NICHE business instead of yours because their website was more effective in getting them to call for an appointment, it’s taking money out of your pocket and putting it into your competitor’s.
You Might Be Invisible to Your Mobile-Using Prospective NICHE Clients.
It’s a mobile world now. There are lots of people who do all of their online searchings from mobile devices (cell phones & iPads), and if your NICHE business isn’t showing up, you’re losing potential NICHE Clients. In fact, in 2013 mobile phones surpassed computers as the most commonly used web access device. Not surprisingly, your everyday website loses impact when viewed on a mobile device and may not even format correctly.
If you want to go after active, financially-sound NICHE Clients, you have to be able to attract them on the device they use most often – their smart-phones. Think of this as a mobile sales tool – a way to attract NICHE Clients who are researching you on their phones. Will they find your NICHE company at all? Will they find a site that loads quickly, is easy to read and simple to navigate? Or will they get frustrated by trying to pinch and zoom to see the information they need before they call for an appointment?
If they can’t research you on their phones, quickly and easily, they will most likely get frustrated and move on to the next NICHE business they find. You’ll lose out on a highly-valuable NICHE Client base that is right in your neighborhood.
Not making a great impression on mobile devices will mean losing hundreds of potential geo-targeted NICHE Clients.
Not Taking Care of Negative Online Reviews.
Believe it or not, one negative review can make or break a NICHE business. With the emergence of online review sites, everyone shares opinions—positive or negative, true or false, useful or just plain ranting—and for many businesses, these reviews have a significant impact on the bottom line.
Research into online reviews has shown that a one-star difference in ratings can result in a 9% difference in revenue. This means that a difference between a three-star review and a five-star review can cause an 18% difference in revenue. With that in mind, a highly reviewed NICHE business has a lot to lose while a poorly reviewed NICHE business has a lot to gain from investing in online review management.
It’s critical to your NICHE business to manage these major client review sites:
- Online Yellow Pages
- Angie’s List
These are just some of the go-to websites for customers to research s. Not cleaning up negative reviews will mean you never even get the chance to meet and treat many of the new NICHE Clients who were headed in your direction.
Not Having a Solid Strategy for Getting Referrals.
It’s clear that trust and proper communication are critical to the success of any NICHE business. It’s all about building trusting relationships. Once you’ve done this, your current NICHE Clients will find their anxieties and concerns are eliminated or greatly reduced. They’ll find it easier to make decisions about services. Just as importantly, these NICHE Clients will feel far more confident referring to their friends and neighbors to you.
Unfortunately, referrals don’t just happen automatically because you’ve provided excellent service in a warm and friendly atmosphere. Without a proven process in place that generates referrals, you will miss out on a steady stream of new NICHE Clients.
Not having a good referral strategy will mean your clients’ friends and family never even hear about your NICHE business and end up going somewhere else for service.
Not Having an Easy Way to Stay at the Forefront of Your NICHE Clients’ Minds.
If you’re not bonding with your NICHE Clients and prospects and nurturing those leads, they’ll go to someone who does. Studies show that most customers leave businesses because they feel unappreciated – not because they had a bad experience. Many NICHE businesses are missing one of the most important aspects of profitable communications – following up with your NICHE Clients! It’s such a simple concept and yet overlooked by many NICHEs.
Why? Because most NICHEs just haven’t grasped the importance of this process. In fact, many NICHEs are leaving up to 80% of additional business on the table because they don’t see how critical it is to keep in periodic contact with clients. Market research shows that it takes multiple contacts to gain client trust and loyalty – critical to any NICHE business.
Not having an easy way to stay in touch with existing NICHE Clients and prospective clients means losing thousands of client dollars year after year.
Your Staff Has a Serious Gap in Training that Is Costing You Money.
When a prospective client contacts your NICHE company, what does your staff do? Have they been trained to answer the phones in a way that makes these potential new NICHE Clients eager to call for an appointment? Do they know what information to gather? If not, it won’t matter how people find you – these new NICHE Clients won’t end up feeling like yours is the only NICHE business they should even consider going to, the one where they’ll receive the best service available in your area.
Businesses are tremendously busy these days performing company administration and safety tasks, and there is a lot of training that is available and mandatory for these tasks.
However, if your staff hasn’t been trained to engage NICHE Clients, build rapport with them, and make their overall experience in your NICHE company one that delights them enough to tell others about you, you’re losing out on a great opportunity to grow your NICHE business. If your staff has not been trained to become client magnets, your NICHE business is missing out on the opportunity to make your NICHE Clients so loyal they’d never consider leaving you for your competitor.
Throwing Buckets of Money Out the Window Needlessly.
If you don’t know exactly how your marketing investment is paying off, chances are you’re wasting money. In fact, many NICHE businesses are in the same boat – they spend and spend, but never see a direct result showing whether that investment was effective at all.
When was the last time you looked at what you were spending on advertising?
Advertising your NICHE business is not a waste of resources – unless you’re randomly throwing money at the tactic of the month not evaluating your return on investment.
A mind is easily boggled with all the advertising options available for reaching potential NICHE Clients. A clearly defined set of goals for your ad campaigns will help you to choose the appropriate media to accomplish those goals. Know what you want your advertising to accomplish, so you can measure results and make decisions accordingly.
Wasting money on ineffective marketing can mean losing thousands of dollars. Not knowing how to measure the effectiveness of your marketing is just as bad.
Become an Authority and attract more high-quality NICHE Clients and sales for your NICHE business! Take the NICHE business Profitability Success Audit Now!
So, How Will This Make Your NICHE Business More Profitable?
If you answered “NO” to more than 3 questions you can either do nothing and SLIP FURTHER BEHIND YOUR LOCAL COMPETITION or call us to schedule a free, no-obligation one-on-one Business Profitability Strategy Session in which we will help you create a tactical plan that will touch on each of these critical areas and UNCOVER WHAT SAVVY NICHE BUSINESSES ARE DOING TO GET REAL RESULTS.” Armed with the right strategy you can get the edge on your local competitors and put thousands back into your NICHE business.
In fact, it’s highly likely that you are ignoring and losing revenue and income that is going to your competitors. If you’re not careful, even the NICHE Clients you have might be going elsewhere.