John claimed his Google listing… but he kept seeing incorrect information about hisNICHE business online. He had no idea how to correct it.
It’s a brave new world
Pretty much every NICHE business owner would agree… marketing and advertising have changed dramatically in the past 5 years. An attractive NICHE website alone isn’t enough – it has to be mobile-friendly, secure, and designed to be the center of your online marketing. Plus, you have to be on social – Facebook and more. You need paid search and display ads. And don’t forget about online listings and client reviews. How do you keep up? That’s a good question, but really, the more important question today is… how do you make all those parts work together?
Let’s look at one NICHE business owner’s story…
A NICHE Business Struggling To Keep Up With NICHE Digital Marketing
John’s biggest challenge was one he hadn’t even considered… the fact that his NICHE Digital Marketing was separate, disconnected pieces. Rather than have a single, interconnected marketing solution working in sync… John had a series of disjointed components. Even if he finds a way to solve his other challenges, he’ll never maximize his results if he doesn’t get all his different marketing working together to put his brand andNICHE business message in front of his potential clients as they go through the buying journey.
When someone is shopping for a product or service today they go through three simple steps…
Today’s client journey
As your clients search, discover and engage, their journey can include a dozen steps or more – search engines, social media pages, ads, websites, review pages and more. You might think that a “search” always starts with a search engine, like Google, Yahoo! Or Bing – but a user’s search for information could just as easily start when they click on an ad or see a post (paid or personal) on Facebook. Maybe it starts with a conversation on Messenger – you just don’t know… so you have to make sure you’re everywhere they might look.
Your business NICHE website
In business today, you have to keep moving forward to stay ahead of your competition. Standing still is not an option. At the center of everything you do is your NICHE website. If yourNICHE business is going to compete online, your website has to effectively position you as the better choice. Everything you do, online and off, leads to your NICHE website, so it has to close the deal – it has to turn visitors into clients. Just as important, your site has to keep up with ever-changing technology and evolving consumer behavior. Your competitors will be updating their sites – if you fail to keep up, you will fail to attract new clients.
Is your NICHE website keeping up with your competition?
Is your NICHE website tomorrow-proof?
Can You Answer “Yes” To These 6 Questions About Your Site?
Establishing a solid foundation
When someone starts searching for the product or service you provide, your NICHE website is rarely, if ever, the first thing they see. YourNICHE business appears in dozens of different places – taking control of that information is the first step to building a solid digital foundation. In particular, you need to focus on…
The greatest website in the world is useless if no one ever visits it. By using search ads, display ads and social marketing, you can drive targeted, qualified visitors to your site. Then, your NICHE website can turn those interested visitors into paying clients.
Each step is a touchpoint
Choosing a NICHE marketing provider today is a journey with a lot of steps. Take a second and imagine what you do every time you need a product or service – what steps do you take to choose a marketing agency?
You need to be in front of your client every step of the way– especially when you consider that they could begin the journey at any point. You need to be everywhere and anywhere they might be looking and each touchpoint must be in sync – with a consistent brand and message, pushing them forward to becoming a client.
The proven impact of sync
Getting Your Marketing In Sync Drives More Leads
For too long, digital marketing has focused on individual products — a website, search, social, etc. It’s become clear that today a disconnected set of products, each from a different marketing agency, is no longer the optimal business model. Today a comprehensive NICHE Digital Marketing solution, designed to work together to deliver the business goals you want to achieve, is the way to maximize ROI. For example, as you can see below, by synchronizing your NICHE Digital Marketing you can dramatically increase the number of unique visitors to your NICHE website.
The Added Savings Of Sync
The Added Benefits Of Having A Single Marketing Partner
A NICHE Business With Synchronized Digital Marketing
Here’s a quick list of the NICHE Digital Marketing you need to connect with your clients at every step of the consumer journey – from protecting your online regulation to driving traffic to your site.